Electric London C-2 Smoothing Cream.
The first Electric product developed by Mark Woolley. He asked a chemist to make him something that doesn't exist and after 16 revisions to the formula, Mark finally released this version. This weightless styling lotion softens coarse hair, thickens fine hair and evens texture and performance of damaged hair. Yet, once dry, the hair feels as though there is nothing in it.
"Did you give me a treatment?" is regularly heard in salon after one use of Smoothing Cream.
Protects hair up to 220 degrees, moisturizes, softens and adds body yet is invisible to the touch. The hair simply looks, feels and behaves like natural healthy hair.