News — beach hair

Humidity and curly hair have never been a match made in heaven.  We either work with the frizziness by using too much product that weighs the hair down or we accept our fate for a more natural look.  With Electric London, we no longer have to make that compromise! We can have beautiful, curly hair that's sophisticated and still beach ready. Here's our version of the popular Pineapple Style..... On damp hair, prep your locks with our P-4 Preparation Spray. P-4 will even out the porosity of your hair (which is usually a problem for natural curly hair), it will make...

There is a heat wave hitting most of Canada right now! There's nothing better than hanging out in the sun but the heat, humidity and UV can really do a number on our hair.   Lengthened exposure to the sun can seriously damage the hair.  Damaged hair can become frizzy, dry and brittle from the humidity and the UV.  Sun exposure is also the quickest way to fade that expensive colour you just had done.  We use sunscreen to protect our skin but why aren't we protecting our hair as well?  It is so important to protect those tresses! We...