News

  Most of us use some sort of hot tool at least once a week in our styling routine.  If you use curling irons, blow dryers and flat irons on a regular basis, you are probably concerned with all that heat on your beautiful hair.   Hot tools are great but you need to protect your hair from all that heat.  If not protected, the heat can damage the cuticle layer of the hair and your hair will look less shiny, frizzy and dry.  When drying your hair, try not to use the hottest setting on your blow dryer. By...

You finally did it and cut your hair short!  It’s more youthful and it’s fun!  Now how do you make it full of texture so it doesn’t go flat or even worse, be sticky or crunchy?  There is nothing worse than having a great cut but you can’t get your fingers through it   The key to creating texture in short/ fine hair is to start when your hair is damp.  You are creating a foundation to set the rest of the style!  Start by spraying our C-5 Volume Liquid Mist in your hair and then dry your hair upside...

Electric London Founder, Mark Woolley, says hairdressing will always be a part of who he is On a snowy February day in Toronto, editors braved a pummeling winter storm; it seems nothing would stop them from getting their hair done by Celebrity Stylist and Electric London Founder Mark Woolley. Woolley stopped by Toronto on his way back to the U.K. and was thrilled to meet with the top Canadian editors and writers in the country. What sets Electric London apart from other professional brands is the incredible innovation and research that goes into the products – but also – the...

You’ve finally done it.  It has taken weeks of styling to finally master your hair and the style you’ve been wanting to achieve. The problem is, you can’t figure out how to get it to last beyond the first half hour out the door. The best way to maintain your style throughout the day is to use the perfect finishing products!  To create some texture and to maintain that texture, you need a great paste! For any style, a dry hairspray is key to hang on to that look!   C-4 Shaping Paste: Our Shaping Paste, when applied to dry...